So what is 'Integrated Advertising'?: BBR Saatchi & Saatchi Tel Aviv: So what is Integrated Advertising? Creative News, BBR Saatchi & Saatchi - So what


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So what is 'Integrated Advertising'?

Trying to make sense of that ambiguous term called -Integrated Advertising.

Shaked Baked by: Baumann Ber Rivnay/ Saatchi Saatchi Advertising, Tel-Aviv.
Concept Direction: Shushu E. Spanier
Art : Studio Darom (Jantien Roozenburg Li Levi)
Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel,
Gili Sasson Shushu E. Spanier
Agency CEO: Yossi Lubaton
Executive Creative Director and Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production Con
So what is 'Integrated Advertising'?

Advertising Agency: BBR Saatchi Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov, Shiri Hadar / The Sound Makers Productions
Sound Editor: Itay Swisa
Hand Models: Liat Samuel, Yogev Sivan
Post Production: Snowba
BBR Saatchi & Saatchi: So what is Integrated Advertising
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv
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An explanatory video I directed, filmed in one shot, using one (and a half...) cardboard box. Enjoy! Shaked Baked by: Baumann Ber Rivnay/ Saatchi Saatchi Advertising, Tel-Aviv Concept Direction: Shushu E. Spanier Art : Studio Darom (Jantien Roozenburg Li Levi) Writers: Yossi Lubaton, Dorit Gvili, Nadav Pressman, Maayan Tirangel, Gili Sasson Shushu E. Spanier Agency CEO: Yossi Lubaton Executive Creative Director and Deputy CEO: Yoram Levi Chief Creative Officer: Nadav Pressman VP Production