New Guinness advert: Sapeurs - New GUINNESS Advert, Sapeurs - New GUINNESS Advert (2014), ▶ New GUINNESS Advert 2014, Sapeurs New GUINNESS Advert 2014, New

New Guinness advert

Subculture in the congo, throw off their working class roots to dress to impress
Guinness: Clock. Creative News

Advertising Agency: AMV BBDO, London, United Kingdom
Creative Director: Dave Buchanan
Copywriter: Alex Grieve
Art Director: Adrian Rossi
Producer: Olly Chapman
Production Company: Gorgeous
Director: Peter Thwaites
Producer: Ciska Faulkner
Post-Production Co.: The Mill
Audio Post: Factory
Editor: Bill Smedley
Editorial Company: Work
November 8th: A new take on the famous Guinness campaign tagline, 'Good things come to those who wait'.

GUINNESS' new ad features the 'society of elegant persons of the Congo' otherwise known as the 'Sapeurs', a group of everyday heroes from Brazzaville, Republic of the Congo. In this ad, GUINNESS follows the Sapeurs whose way of life is a testament to the belief of putting more in, to get more out. Their life is not defined by occupation or wealth, but by respect, a moral code and an inspirational display of flair and creativity. This is demonstrated through their love of stylish dressing; but it is not the
Photography by Brian Bielmann (
Filmed by Daren Crawford & Scott Mortensen
Directed by Scott Mortensen