Making Of Natural Gas: Making Of Natural Gas , Belgian Natural Gas - Making of the knitted advert, Вязаный дом - Making Of Natural Gas


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Making Of Natural Gas

Перед агентством стояла непростая задача - создать визуальный образ для невидимого продукта. Лучше и придумать невозможно!

смотреть до конца =)
The story is simple, visualize the warmth of natural gas by wool. A month of preparation, 4 days and night shoot, with a professional crew of over 40 men, shot live and in stopmotion with 4 different cameras.
“How to make the invisible visible?” That was the question we asked ourselves when we were conceiving the new ad campaign for Natural Gas, our new client.
Based on the client brief, the idea of “the softest of warmth’s” quickly became obvious. Now we just had to find a way to make this visible and touchable.
We decided to materialize the softest of warmth’s delivered by Natural Gas, by a very natural and soft fabric: wool.
Теглайн: «Кто дает вам самое мягкое тепло? Конечно, вы выбираете натуральный газ»

Ролик снят в stop-motion за 4 ночи четырьмя камерами. Препродакшен занял месяц. Еще бы — пришлось столько связать. Съемочная группа состояла из 40 человек. Режиссер ролика Olivier Babinet из Lovo Films.
The story is simple, visualize the warmth of natural gas by wool. A month of preparation, 4 days and night shoot, with a professional crew of over 40 men, shot live and in stopmotion with 4 different cameras. A film of TBWA Brussels, directed by Olivier Babinet produced by Lovo Films. Check out the making of how we did it!