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MOTEL 6 Metamorphosis

Motel 6 and The Richards Group recently joined forces with production company King and Country (KC) to create a :30 commercial that debuted as the centerpiece of a cross-media campaign celebrating the brand's 50th anniversary. The spot takes us on a classic family road trip that spans 50 years. Rick Gledhill directed for KC. This spot was completed start to finish all in house at KC - production, direction, editorial, animation, and VFX.

Motel 6 and The Richards Group joined forces with K&C to create an iconic :30 spot that celebrates the brand’s 50th anniversary. The idea was simple: Send a family on a classic road trip spanning 50 years. This required a post savvy director, slick edits, photo real CG, a deft blend of VFX, and old/new school camera trickery so the focus of the audience’s enjoyment is on the world changing, not the actual changes themselves. K&C met the challenge finishing the entire project in house bringing to life a
by Dafne Velia
http://vk.com/coub_vk
Help celebrate Motel 6's 50th Anniversary with their Metamorphosis Commercial. The commercial takes you on a classic family road trip through the span of 50 years. Motel 6 and The Richards group joined forces with production company King and Country to create this special 50th anniversary commercial. Explore more Motel 6 videos at the Motel 6 YouTube Channel or explore Motel 6's website at Motel6.com.