Advert uses Real Smash-and-Grab Footage смотреть онлайн

Advert uses Real Smash-and-Grab Footage

Call it ambush advertising, creative revenge or gangsta-style marketing -- a Brazilian fashion designer has launched a commercial featuring CCTV footage of his shop being robbed by a gang of thieves.

The YouTube advert for the Reserva label features accelerated clips from a smash-and-grab raid in São Paulo last month, overlaid with thrashing guitar and drums, and captions about the store's January sale.

"It's not necessary to break the window. Just come in! Inventory clearance: up to 40% off."